Loved By Loveless

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Loved by Loveless – New Store Grand Opening

August 3, 2019 was a day that will be near and dear to my heart for the foreseeable future. It’s only been a few short weeks since we opened our new location – 118. W. Montgomery St in downtown Villa Rica, GA – but the overwhelming feeling of gratitude and thanks to our customers has not left me. I wanted to share my thoughts and recap of that amazing day, with some highlights of our new location, for both those customers that were able to come to our grand opening and for our customers who were not able to come. I also wanted to take this opportunity to just say thank you – from the bottom of my heart – to those who have supported us on this journey. 

As many of you know, we opened our first location at 303 Main Street in downtown Villa Rica, GA last July 2018. We quickly realized that our sweet, charming store could not hold all the inventory that our customers wanted! Our tagline has always been – Loved by Loveless: Interiors, Gifts, and Events – and due to outgrowing our original space so quickly, we had to limit ourselves more than we wanted. 

Staying in the heart of Villa Rica was so important to us – we didn’t want our customers to think that we were leaving. When we noticed that 118 W. Montgomery was for sale, we immediately knew that it would be a perfect location for our new store. It had triple the amount of space but kept us close to our local customer base. We started making plans and before too long, we announced that we would be opening in this new location on August 3.

We were blown away by the customers who showed up to support us on the day of the opening at 118 W. Montgomery! There were 10 customers who camped out for the entire night in front of the store, with the first arriving around 7pm that evening – and over 100 total in line before the store opened at noon. There are just no words for the gratitude that we have for the support of our customers! 

Before we opened the doors, Taylor and our crew went out with our giant wheel to do some Loved by Loveless trivia. It was hot that day, but everyone was excited and participating and it gave us such a unique opportunity to interact with our customers at a different level. Our customers got to win prizes before even entering the new store. Also, before we opened, our crew – 16 in total – came together for a prayer circle. It was one of my favorite moments because we were so grateful for the doors that had been opened for us and the ability to take a few moments of calm before the storm. We then did a ribbon cutting ceremony in order to show that we were starting our next adventure into our expanded store with the ability to serve our customers in new ways. 

The best part of opening our new location is that we have so many new features to display. We wanted our customers to walk in and be able to visualize the décor in their own homes – so we created different sections that would spark inspiration in areas like the entryway, the kitchen, the lounge or living room, and also in a baby’s room or nursery. My mom Julie, who many of you know, has her own dough bowl creation room in the store – where she can work with you to create the display of your dreams! On our opening day, my mom didn’t leave her dough bowl room the entire time and there was a line just to get in for a one-of-a-kind display. 

We have a functional kitchen now that we can use for events, but also have our kitchen décor displayed in a way that our customers can envision how certain pieces could fit in with their existing layout. Our nursery room has the most adorable and unique gifts for babies that can be purchased to either treat yourself and your own child or to give as a gift for a shower or to welcome a new baby. We’ve been able to expand our bridal and marriage décor and we have also added apparel and accessories including hats and jewelry. Our goal was to provide simple apparel pieces that will fit any body type, and that can be easily dressed up or down. 

Throughout it all, from the chaos of moving from one location to another and to ensuring that our customers would have the very best experience as possible, we are just floored by the support that we have received. We could not be more thankful and blessed by the customers that we have – and we will continue to work diligently to bring you the very best in home décor and more!